North-East Europe

Hupac’s Strategy 2024-2028 navigates opportunities and challenges to drive a greener, more efficient logistics future. Key opportunities include the EU Green Deal, incentivizing decarbonized supply chains via measures like the 2027 Emissions Trading System, and the growing truck driver shortage, favoring a modal shift to rail.

Challenges include rail infrastructure reliability during major corridor works, requiring operational resilience and strategic advocacy for improved coordination and bypass routes. Political uncertainties, reduced subsidies, and advancements in road transport competitiveness also pose risks.

Hupac is addressing these dynamics with investments in digitalization, automation, and advanced technologies like low-noise braking systems and proactive maintenance. Emphasizing innovation, sustainability, and collaboration, the strategy solidifies our commitment to delivering value for customers, partners, and communities alike.

The Strategy 2024-2028 has been formally approved by the Board of Directors. It defines clear measures and investments for the coming years, providing guidance and transparency to all stakeholders. This strategy underscores Hupac's commitment to innovation, sustainability, and operational excellence, ensuring that we continue to deliver value in the interest of our customers, partners, employees, and the broader community.

Hupac’s Strategy 2024-2028 navigates opportunities and challenges to drive a greener, more efficient logistics future. Key opportunities include the EU Green Deal, incentivizing decarbonized supply chains via measures like the 2027 Emissions Trading System, and the growing truck driver shortage, favoring a modal shift to rail.

Challenges include rail infrastructure reliability during major corridor works, requiring operational resilience and strategic advocacy for improved coordination and bypass routes. Political uncertainties, reduced subsidies, and advancements in road transport competitiveness also pose risks.

Hupac is addressing these dynamics with investments in digitalization, automation, and advanced technologies like low-noise braking systems and proactive maintenance. Emphasizing innovation, sustainability, and collaboration, the strategy solidifies our commitment to delivering value for customers, partners, and communities alike.

The Strategy 2024-2028 has been formally approved by the Board of Directors. It defines clear measures and investments for the coming years, providing guidance and transparency to all stakeholders. This strategy underscores Hupac's commitment to innovation, sustainability, and operational excellence, ensuring that we continue to deliver value in the interest of our customers, partners, employees, and the broader community.