Focus areas

Group objectives

  • Market-leading positions on specific major European transport corridors
  • Resilient, competitive and predictable intermodal offerings to a growing customer base
  • Ensuring efficient and competitive rail traction capacity with a balanced portfolio of strategic partners
  • Digital transformation and automation in planning and operations along the intermodal chain, including customers, railway undertakings and third party terminals
  • R&D: continuous development of innovations in wagon technology and terminals
  • Increasing the productivity of intermodal and terminal operations

Market development

  • Focus on the intermodal transport segments of transalpine, long haul (over 600 km in Europe) and maritime transport
  • 30-50% market share on the corridors served
  • Focus on pipeline development with 5-10 and more roundtrips per week
  • Capacity utilisation of trains above 80%
  • Priority on the use of own terminals
  • Strengthening the main transport corridors by investing in terminals

Customers

  • Quality, reliability, stability, cost leadership and competitiveness are the key drivers
  • Automate the contract-to-cash process
  • Standardise digital services and set up a self-service platform for customers
  • ‘Estimated pick-up time’ information for 100% of shipments, with 95% reliability
  • Expand customer base; service for major customers
 

Partners

  • Integrate the planning cycle with strategic partners

  • Establish strong partnerships with multiple rail operators
  • Standardise and automate the purchase-to-payment process with partners
  • Strengthen the digitalisation of operational processes (timetables, disruptions, pick-up times, etc.)
 

Employees

  • Develop young talents into leadership positions
  • Increase the diversity of the workforce, particularly in leadership and management positions
  • Reduce staff turnover in the Group
  • HR leadership development program for 2nd/3rd level managers

Contact

Pioneer on the Silk Road

In November 2010, the first two Hupac test containers arrived in Shanghai by rail. It took two whole years of preparation to develop the route stretching around 10,000 kilometres from Ludwigshafen via Slawkow, Moscow, Novosibirsk and through Mongolia all the way to China. Different track gauges, power systems, languages, alphabets and regulations had to be quite literally combined. The business model that Hupac used to overcome this challenge is also based on combination: Hupac is responsible for the European part, combined transport operator Russkaya Troyka handles the Russian part and rail forwarding agent Eurasia Good Transport takes charge of the Chinese stage.

Why is the transport industry looking for a land route to the Far East, and why is Hupac investing in this sector? The industry is interested in a continental alternative to diversify traffic flows and achieve greater stability. In addition, more and more industries are settling in the interior of China, which brings them far closer to Europe. What is more, ships tend to load light goods, whereas the railway could offer interesting conditions for heavier goods. Lastly, some goods are not approved for maritime transport but can be carried by rail.

So there are signs that the land route between Europe and the Far East may become an interesting growth market for combined transport in the medium term. Around 8 million TEU are currently shipped between Europe and China, with growth rates of 10 to 15% per year. If just a fraction of that were shifted onto the railways, the intermodal transport industry would have a huge volume to handle.

Hupac will monitor these developments closely in the coming years and invest moderately in the future market of Eurasia. In the past year, 3,000 load units have already been carried between Western Europe and various Russian destinations in partnership with Russkaya Troyka. The test run with 200 containers between Ludwigshafen via Vladivostok to Busan in South Korea that started in June 2010 was also a success and was a starting point for further activities in the Far East.

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